Katrin de Guia reviews the conception that time in the Philippines is regulated not by clocks and mechanical measures, but rather by more natural patterns. These patterns are said to include the sun, seasons of harvesting, and lunar cycles. As a result, Philippine Time is described as more natural than other cultural times.
Philippine Time, some say, is experiential time (Mercado, 1977; de Leon, 2008). It is “cosmic time”, not “clock-time”. Rather, it is “organic time” – cyclical, oscillating, approximating, alive! It is a “felt time” filled with memories and contemplations – not the repetitive staccato of machine time, or the sterile on/off bytes of computer time.
A researcher once asked Filipino farmers about their concept of time (Nicado Henson in Pe-Pua 82). She reported that none of those rural folks measured time by such things as a watch, even though some of them owned one. Instead, these natives measured time by the sun; by lunar and by planting cycles; by harvesting seasons; or by the time span it takes to smoke a cigarette. To the despair of some foreign investors and urban administrators, “Filipino Time” has endured in the Philippines. Where no cash exists, or where money is not valued enough, the dictum “Time is Money” does not hold (de Guia 2013, 187).
Guia, Katrin de. 2013. ‘Indigenous values for sustainable nation building.’ Prajna Vihara 14(1-2): 175-92.